Multi touch can help exhibitors rise to a new level of engagement.

Exhibitors including New Zealand exporters can now raise the quality of their presence at international expos. Many exhibitors are relying on old styled marketing techniques that many visitors have no interest in. Brochure bag stuffing, mounting displays on the wall and playing a presentation or video are no longer affective to create qualified high value leads.

Multi touch surfaces and solutions from ICE AV when used as part of a proactive and planned sales strategy approach with visitors means that catalogues, videos, product photos, brochures, web links, drawings CAD and schematic plans can also be shared via touch, USB, email and instant print. Unless a visitor is on the hunt to find particular information or insight from an exhibitor, many exhibitors have trouble to establish rapport within 30 seconds and becomes a cat and mouse between retaining the interest and the visitor being wary of giving to much away or wanting to move on.

Multi touch is the ability to interact with content and media via touch screen gestures using more than two fingers. This allows zooming, sharing, moving, multiple selection, in-depth revealing menus, moving between layers.

ICE AV Technology Ltd is able to assist companies in New Zealand and world-wide who require multi touch hardware, software, components. In recent years the range of systems have increased and the pricing has now become affordable. ICE AV has the expertise to be able to retrofit existing displays and assist companies to create unique multi touch experiences.

ICE AV is the creatorr of the HoloDesk, iQRite, Conixe, Holo-Info-Desk brands.

For sales and further information:
Contact
ICE AV Technology
Tel +64-9-414 2348
sales at holodesk . com
http://www.holo-info-desk.com

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Digital Touch Points: The Power of Multi Touch. Free Seminar

Learn how to use the power of Multi Touch and Holodesk to Engage with customers like never before.

ICE AV Director, Kevin Andreassend will be presenting at the North Harbour Business Expo with his seminar “Digital Touch Points – the Power of Multi Touch”. It will include a live demo of the HoloDesk system on how business owners can utilise the HoloDesk system to invigorate and take their customer engagement to a new level.

Free Seminar at Business Expo

Learn how to use the power of multi touch to revolutionise your marketing activities.

By utilising existing content such as photos, brochures, web sites, videos, You Tube, Facebook and placing it into a multi touch environment, businesses are able to cut thru the clutter and distractions visitors face in expos by using the most natural of all senses know to man …… multi touch.

By using a HoloDesk system exhibitors can easily capture the undivided attention of visitors instead of the “no thanks, just looking” syndrome.

Location North Harbour Stadium, North Shore, Auckland.
Date 17 May 2012. Time 3pm. Seminar Room 2
COST Absolutely FREE with NO COST parking.

The seminar is part of the North Harbour Business Associations Business Expo featuring a number of North Shore businesses.

The coming generation will be touch centric.

Why is touch going to be so persuasive in the foreseeable future? World-wide parents who have purchased an iPad or Samsung’s Tablet or many of the others in the market, are finding very similar experiences when their children are given a tablet to use. Very quickly children will adapt to their most natural born gesture … touch.

As this generation grows older an interactive surface will seem more natural than a daily printed newspaper. Tablets are predicted to outsell desktop PC and laptops in the very near future and seriously on track to achieve this. When I was this age we gained so much of our appreciation by sight, today it is sight and touch. How will your company adapt to cater for this market that wants to touch your information? Currently 48% of mobile users in the USA are using a smart phone and the numbers are increasing at a substantial rate.

Tablet and Smart Phones will help drive large screen format screens as the market grows, as reported by htpp://www.digitimes.com Report – The touch panel sector was one of the few bright spots in the global tech industry in 2011, with production value growing 88% on year to reach US$12.56 billion. Shipments are expected to increase 25% in 2012 and though growth will slow through 2014, the strong market is driving competition among players in Korea, Japan and Greater China. This Digitimes Special Report examines the role of the different regions and the technologies and manufacturing methods being employed and developed in order to gain a competitive edge in the market.

Multi-Touch software delivers an engaging media experience for every commercial sector.

We are excited to announce that the latest development in multi-touch off shelf software powering the Holo-Info-Desk is now available for shipping. The software is limited only to a designer or marketers imagination to create experiences users will enjoy and find informative.

Any industry sector can take advantage of the Holo-Info-Desk multi-touch software

The suite of applications has become a power house of multi touch capability allowing a diverse range of industries to easily take their existing content and place it into a multi-touch environment. This ability is significant as it lowers the entry-level for companies to create compelling brand experiences with their media for customers.

Today buyers, customers and the inquisitive, are all wanting content
to enjoy and explore. Whether it is watching a Youtube video, browsing a web site, viewing graphics, playing a training video , searching a geographic map or hot spots within a photograph is also easily achievable on a Holo-Info-Desk touch environment using our latest software.

The Holo-Info-Desk is a dynamic multi-touch system that includes a functional, multi dimensional and fully customisable software suite perfect for any industry and application. Perfect for large format interaction via HoloDesk Window, Table, Kiosk or Console.

For customers who want to overcome the resistance often found at expos where the phrase “just looking” or “I’ll be right” is heard, the Holo-Info-Desk when used correctly, becomes a powerful sales tool to inform, engage and entertain and creating a buzz about your brand, media and the message you wish to share. Meanwhile throughout this experience you are able to engage with users and help them discover how your company can help them, solve their challenge and what is so special about your products and services.

For customers wanting to experience how multi-touch large format screens can enhance their marketing efforts we would like to invite you to experience a hands on multi-touch experience.

Please contact us at Tel +64-9-414 2348 or email sales at holodesk . dot biz