Digital Touch Points: The Power of Multi Touch. Free Seminar

Learn how to use the power of Multi Touch and Holodesk to Engage with customers like never before.

ICE AV Director, Kevin Andreassend will be presenting at the North Harbour Business Expo with his seminar “Digital Touch Points – the Power of Multi Touch”. It will include a live demo of the HoloDesk system on how business owners can utilise the HoloDesk system to invigorate and take their customer engagement to a new level.

Free Seminar at Business Expo

Learn how to use the power of multi touch to revolutionise your marketing activities.

By utilising existing content such as photos, brochures, web sites, videos, You Tube, Facebook and placing it into a multi touch environment, businesses are able to cut thru the clutter and distractions visitors face in expos by using the most natural of all senses know to man …… multi touch.

By using a HoloDesk system exhibitors can easily capture the undivided attention of visitors instead of the “no thanks, just looking” syndrome.

Location North Harbour Stadium, North Shore, Auckland.
Date 17 May 2012. Time 3pm. Seminar Room 2
COST Absolutely FREE with NO COST parking.

The seminar is part of the North Harbour Business Associations Business Expo featuring a number of North Shore businesses.


Timeline Module added to the Holo-Info-Desk for enhanced media access.

The powerful multi touch interactive software powering the Holo-Info-Desk receives further enhancements for April. the Timeline multi touch module allows further flexible on how a user accesses media. Based on the concept of an ageing Timeline creates an innovative way to access via content folders and files by sliding along the time line with a touch interaction.

By presenting your media through a timeline menu , visitors swipe through a menu with your own designated topics.

Omnitapps Time Line

Holo-Info-Desk software


– Create a timeline, Create your folder structure that is displayed in a horizontal menu.

– Create a storyline, Instead of names like 1990, 1991, 1992, use 01History, 02Present, 03Future.

– Show related content, Fill your folders with content, photos, video and PDF.

– Browse through your PDFs, go from page to page by sliding.
Media can contain PDF, images and video.

The media can be scaled and rotated through touch.
Show your milestones, dates, products, etc. in a timeline.
After selecting one of the subjects the associated media will appear.

In the Admin section you create a timeline, create your folder structure that is then displayed in a horizontal menu. This allows you to show related, by loading content into the folders with content, photos, video and PDF. The User then slides through
your content browsing from page to page by sliding along the Timeline.

Personalize your features:
– Application name.
– Media folder location.
– All used text.

– Background content screen.


– Spacing between menu items.
– Menu item text color.
– Time before PDF- and video media closes.
– Maximum scaling.
– Initial media size.
– Menu button image or default button image selection.

This added feature is offered free for all existing licensed purchases.

Holodesk software

Holo-Info-Desk assists companies exhibiting at expos to reduce their print requirements.

In today’s environment there is a major drive to reduce wastage and none more so in the area of printed material for expos. Going Green is not just desirable but thanks to the software powering the Holo-Info-Desk is easily achievable.

To understand the background to this is we need to consider the big picture in regards to the use of brochures, catalogues and current trends in the expo environment along with consumer behaviour.

First please do not get us wrong, printed brochures and the like are still valid and very useful in today’s business environment. However we have all been to expos gathered up the brochures and collected a flyer and I would guess in many cases you may not have had a second look at them, they have been lost, still stored on the expo bag in the corner or event thrown out.

Brochure Requestor

The Brochure Requestor could save $1,000's off your print bill

The market is more hungry than ever before for information, the thirst for product and service information will only grow. Freighting large qty of brochures for international expos is rising in costs….and then what do you do with all the material that was never stuffed into an expo bag. Information is becoming redundant and out of date more quickly. Is your carefully produced brochure simply an expo bag stuffer? Have you considered that your expo brochure could be preventing valued discussions with your expo visitors. If they have your brochure why would they need to talk to the sales staff?

So how does a exhibitor large and small cater to these challenges?

– Print more brochures?
– Print more often?
– Print in the city where the expo is?
– Find a way to develop printed material more quickly?
– Leave the printing to Just In Time?
– Reduce the pages printed?
– Use black and white instead of colour?

When sales staff use the Holo-Info-Desk as a sales surface in an expo with a strategy and process in mind, the Brochure Request function will achieve a number of key results. One of which, is that the visitor will have actually been talking with your sales staff about your product and services and they will have naturally captured the visitor name and email address as part of the process which is automatically entered into a excel compatible database.

First keep in mind that the Holo-Info-Desk is not a play toy or designed to entertain the expo sales staff. Its designed to enhance your company engagement with the expo visitor – whether it is in the Competition Mode, Product / Media exploration mode….bottom line it is there to win you business and help the expo visitor understand your company further, your products and services. So how how does this relate to printed brochures?

With the Brochure Request function in the latest version of the software, users simply enter their name/email address select the brochure they are interested in and then choose the delivery mechanism – Email, Auto Save to a USB memory stick or if a printer is connected then it can be Automatically Printed.

Holo-Info-Desk media brochure

Ideal for automotive industry exhibitors and is one off the shelf model already available.

The Holo-Info-Desk systems deliver huge savings for companies wanting to minimise their print bills at seminars, expos and retail applications. In areas like museums or at galleries where often it is not possible to take away printed material, the Holo-Info-Desk adds new benefits.

The obvious advantages when your “print media” is on the Holo-Info-Desk philosophy can be catogorised as follows.

1 – The sales expo staff decide on the spot what will be printed.
Each printed brochure is printed for an exact enquirer based on conversations.
2 – Providing the option of sending to the visitor by email is extremely efficient especially if you have many to send the information to and this function is available on a touch button.
3 – And to really make the customer feel very special, valued and will never throw away your material we offer the USB function. This option provides long term value with numerous options as follows:

Holo-Info-Desk digital media brochure

The Holo-Info-Desk Digital business card can contain all your media, offline web site, custom decals and printing.

1 – Simply insert the branded USB memory card into the computer and the brochure is saved.
2 – Load the material before the expo onto the USB card and only give to qualified prospects
3- We can load all your material at the time of manufacturing your custom and branded memory card. This can feature full colour printing
4 – We can programme the memory card at time of manufacture that the material can not be deleted or over written.
5 – We offer a variety of memory card capacity and in a wide variety of shapes and sizes.

The memory card can hold many kilograms of equivalent paper brochures. I recall leaving one international conference in pre-internet days with about 60kg plus of catalogues and brochures in 4 cartons. The beauty of the Holo-Info-Desk system is that you can also include product videos, company intro video material, demo video that would also be installed on the Holo-Info-Desk for the visitor experience.

Just this morning a manufacturing colleague mentioned that the one thing that you are guaranteed to run out of at the expo is writing pens and sweets….. we love to collect freebies from exhibitors which makes the Holo-Info-Desk custom USB cards even more desirable item for qualified visitors.

If you would like to discuss how you can reduce your printing costs, prevent brochure churn, go digital then please contact us for a free no obligation discussion.

This article can be downloaded from this link in PDF format.

Contact ICE AV, Interactive Division,
Tel +64-9-414 2348, Email sales at holodesk

Multi-Touch software delivers an engaging media experience for every commercial sector.

We are excited to announce that the latest development in multi-touch off shelf software powering the Holo-Info-Desk is now available for shipping. The software is limited only to a designer or marketers imagination to create experiences users will enjoy and find informative.

Any industry sector can take advantage of the Holo-Info-Desk multi-touch software

The suite of applications has become a power house of multi touch capability allowing a diverse range of industries to easily take their existing content and place it into a multi-touch environment. This ability is significant as it lowers the entry-level for companies to create compelling brand experiences with their media for customers.

Today buyers, customers and the inquisitive, are all wanting content
to enjoy and explore. Whether it is watching a Youtube video, browsing a web site, viewing graphics, playing a training video , searching a geographic map or hot spots within a photograph is also easily achievable on a Holo-Info-Desk touch environment using our latest software.

The Holo-Info-Desk is a dynamic multi-touch system that includes a functional, multi dimensional and fully customisable software suite perfect for any industry and application. Perfect for large format interaction via HoloDesk Window, Table, Kiosk or Console.

For customers who want to overcome the resistance often found at expos where the phrase “just looking” or “I’ll be right” is heard, the Holo-Info-Desk when used correctly, becomes a powerful sales tool to inform, engage and entertain and creating a buzz about your brand, media and the message you wish to share. Meanwhile throughout this experience you are able to engage with users and help them discover how your company can help them, solve their challenge and what is so special about your products and services.

For customers wanting to experience how multi-touch large format screens can enhance their marketing efforts we would like to invite you to experience a hands on multi-touch experience.

Please contact us at Tel +64-9-414 2348 or email sales at holodesk . dot biz

Holo-Info-Desk is a Silver Sponsor at the Event Camp Auckland 2012

Holo-Info-Desk is delighted to be a Silver Sponsor of the first ever Event Camp Downunder, here in Auckland and with a digital link across to the Australian event running simultaneously and in conjunction with.

The event starts on Sunday 25 February. For New Zealanders the event will be via a free virtual hookup with streamed video from the comfort of your 42 inch monitor or your tiny smart phone screen. The Monday will be an in person event at the
The Brewery Britomart

Event Camp

Speaker presentations will be objective, innovative and with an eye on the future and current trends. They’ve been asked to give us real life war stories and case studies we can learn from (no product pitches!) and they’ll inspire the audience to discuss their insight and examples of what is working and ‘what’s coming next’.

The speakers on-site in Sydney will have a half-hour slot each. The Pod and Remote speakers will have slightly less time – but each speaker is encouraged to include a question session and polling of the audience.

If you subscribe to this blog and wish to attend we have a few complimentary tickets available for the paid Auckland on venue day (Monday 27 Feb). Post a comment saying why you would like to attend.

The Twitter hashtag is #ECDU12. The event also runs concurrently in Barcelona and London.

The informative Auckland speakers will be presenting via the touch technology which we expect will be a first for all the presenters. Instead of the rigid mouse click for next slide speakers style of presentation, they will instead stretch, touch and physically engage with their presentation.