InvestAuckland utilises a pair of Holo-Info-Desks multi-touch systems to get in touch during the Volvo Ocean Race

Holo-Info-Desk

Many companies world-wide are discovering the power of engagement with multi-touch as it allows visitors to access a diverse and extensive range of content right at their finger tips. This provides a dynamic conversation to occur spontaneously and the for the host to move between and access content in a seamless manner.

Auckland City Council’s lead development agency is using the multi-touch HoloDesk to create dynamic engagement in the DHL Marine Innovation Showcase. InvestAuckland and agency within ATEED, is challenged with promoting Auckland as an idea location for investment or establishing a company. The marine showcase will run in conjunction with the Volvo Ocean Cup race Auckland stopover running from 9 – 18 March. InvestAuckland was keen to move away from simply handing out brochures and had previously used the HoloDesk system at The Cloud Innovation Showcase during the Rugby World Cup 2011 as part of the Business Club activities.

Brochure Selector

There is now a significant global trend with the rapid converge to digital interaction whether it is on a smart phone or large format screen. The market has accepted that finger touch on a display surface is a desirable technique to access content. In fact it draws on one of the most fundamental behaviours since our birth, that is we want to touch things. Whether it was wanting to hold, feel, gain a sensation of quality, the action of touch gives us a sense of exploration, ownership and discovery. In the digital environment we have now gone beyond just being content to watch a promo clip or presentation on a screen, today we want to touch it and manipulate the content.

Interactive Brochures on the Holo-Info-Desk

Now with the persuasive nature of multi-touch on a iPhone, iPad, Samsung Galaxy or Kiosk, touch is here to stay in your pocket, desktop, window, floor, wall and display. Currently there are 360,000 Android phones coming online per day that reinforces the acceptance of touch screens as part of our daily lives. On the Holo-Info-Desk websites, graphics, video, photos, maps all come alive in a touch environment typically starting at 32 inch size up to wall size displays. the power of our software takes the complexity out of creating your owned themed and customised multi-touch environment.

InvestAuckland at the DHL Marine Innovation Showcase as part of the Volvo Ocean Cup Race

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